Search Engine Optimization (SEO) is basically making continuous modifications to a website that makes it easier to find through search engines thus improving the volume and quality of visitors to your website. Your primary goal should be creating content that is relevant to what searchers are looking for which in turn satisfies their needs and brings you more business.
Through SEO, you can target different types of searches such as Image Search, Video Search, Local Search, industry specific Vertical Search and even Social Search. Most information on your website gets “indexed” or stored by Google on their servers and all information is sorted within the relevant data types. When someone uses Google to search, the results are essentially pages that Google has “recorded” and stored on its servers. How Google rates and stores this website information has a lot to do with the relevance of the content and how user-friendly it is presented. Therefore, a poorly developed website that lacks quality content will not be placed favorably in search engine results pages.
It therefore requires knowledge and strategy to properly place and express all information on your website when optimizing for search engines.
How Can You Dominate Search Results?
It is very important to note that no business should rely completely on search engine traffic since search engines and the algorithms that make them function never remain the same. For example, in 2010, Google made over 500 algorithm changes, all for the benefit of the user. As an SEO expert, however, we keep track of the changes Google and other search engines implement and expedite what we learn on behalf of our clients.
Dominating search engines require a mix of various online and in some cases “offline” activities that take into account traditional “brick and mortar.” Some basic techniques include:
1) Social Media Activities – Google now tracks and presents results from real-time streams on Twitter, Google Plus and YouTube which means that it provides the most up to date information on the respective subject. Google prefers giving fresh information in search results, so the more vocal you are in social media, on a constant basis, within your niche, the greater your chances for your profile / business presented in search results.
2) Publishing Link Worthy Content – Create useful content that other sites / organizations will want to link to. Google also establishes your website reputation by the number of trustworthy websites linking to you.
3) Guest Authoring – Find opportunities to share your expertise on authority sites by writing short articles to be shared as part of their community. These experiences allow you to share information about yourself and your company, increasing your visibility on various websites and strengthen your online authority.
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SEO is a crucial exercise for being found online, please contact us here, to find out how we can help.