Over the past week, I’ve been talking a lot about practicing search engine optimization in such a way that benefits can be gained through social network sites and other forms of socializing on the web. (Check out my previous article on How To Use Social Media To Effectively Improve SEO on our sister blog Sam’s Web Guide) Google now has an exciting new service called Social Search and what this does is provide relevant search results from conversations and posts your friends in your circle may have published in addition to regular organic search results.

The whole idea is that your friends and other contacts play a key role in your online life. These persons that you are connected with publish all types of information through tweets, blog posts, status updates, etc. This means that you can now have access to this public social web content that has special relevance to you. So this is where focusing on Keyword Optimization for Social Media plays a huge role and will especially affect these types of social search results.

Take a look at the videos below to get a broader picture of where Google is heading.

Also take a look at this video by Matt Cutts who is a part of the Google Search Quality Group. He will dive a bit further in the details.

Well that’s it. Are you convinced that you should start doing some SEO when using social media? I know I am.

The Relevance of Search Results Improved

Through Google’s Social Search, more priority is placed on getting results from our social circle, which is presumably more trustworthy than some random results from the search engine. We have a great deal of control over who and where social results come from and as Publishers what information is made available through google social search.

So go ahead, sign up for a Google Profile Here and start experimenting to realize the benefits of Social Search.

Discussion

The face of search is changing rapidly as search engines find more unique ways of providing the most relevant search results. Do you think that this new service from Google will improve your overall search experience? Will you start optimizing for social search results? Give it a try and leave a comment to let us know what you think.